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A Comparison of Approaches to Advertising Measurement at Facebook [pdf]
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Yrbanffy ·
Uber discovered they’d been defrauded out of 2/3 of their ad spend
1,793 points891 comments
YIbethewalrus ·
Chase had ads on 400K sites then on just 5K and got the same results (2017)
125 points53 comments
Ygwern ·
A Comparison of Approaches to Advertising Measurement at Facebook [pdf]
35 points1 comments